The other day I was asked about the core values of my work at a design agency. I ended up sitting down and writing for about three hours, and I was actually amazed that I had not sat down and clearly defined what I believe my core values are for my work.
I ended up with an interesting essay, and more importantly a clear head about the type of company I want to lead in the future.
The issue with not having clear core values, is that it is easy to become like a ship with no direction. You also have no clear internal message to the outside world, which means that each situation has to be analysed, and a response crafted. When you have clear values, the answer is almost always clear.
I invite you to do the same one day, asking yourself the same questions that were asked of me.