I used to find it quite infuriating when my business partner at Whisper & Company used to tell me:
Are we worrying about something that hasn’t happened yet?
This is because we started we nothing but a logo, a set of business cards, and a website.
Now I understand, focusing on what truly matters means dealing with the issues that are right here, right now.
To start, you often need less than you think.
To continue, you also often need far less than you think.